Hair Clinics and Greed
It is no secret that doctors and medical practices across the United States must look after their marketing and sales with studious diligence. We wish that good work and word-of-mouth were enough to get new patients to come in for world-class diagnoses and hair restoration surgery, but sadly it’s not. In our internet age, digital marketing and sprawling sales campaigns are vital mechanisms in spreading the word about one’s practice and expertise.
Here at Modena Hair Institute in Orange County, Beverly Hills and Las Vegas, we are vocal proponents of quality professionalism in medical marketing, branding and sales. But as you can already guess, medical practices lacking the proper experience and expertise have found that they can portray themselves as industry leaders using sly marketing ploys and digital sleights of hand. Platforms like Instagram, YouTube and Facebook are rife with amateur clinics exaggerating their skill and pedigree. Tempted by the prospect of immediate financial gain, they will hire expensive media and sales teams that exaggerate their results, instead of putting in the years of hard work to actually achieve results.
But as Dr. Amir Yazdan explains Spencer Kobren’s show, The Bald Truth, the temptations of greed can also infect highly reputable hair restoration clinics, who will begin to sacrifice quality for quantity. World-class hair transplant doctors who are highly skilled in follicular unit extraction (or FUE), follicular unit transplant (or FUT), scalp micropigmentation and other procedures, are tempted to book more and more appointments, only to sacrifice their attention to detail and careful oversight.
Once a hair restoration practice has reached a certain level of industry popularity, they can leverage that celebrity to promote procedures and programs that are not in the best interest of their clients. A big-name surgeon may start to outsource and hire technicians to perform most of the surgery for them, which results in poorer patient care.
As such, Dr. Amir Yazdan limits himself to one surgery per day so as to have total oversight and command of the hair transplant. He is committed to manual extractions using the smallest possible punch, which allows for maximum versatility, adjustment and natural-looking design.
How do you compete with this greed? You don’t. What ethical and honest businesses need to do is rise above the temptation, knowing that those operating sleazy businesses are really in the minority and that they stand a very good chance of being caught and punished; they are not likely to be happy with themselves and their lives, and are not respected members of the medical community.
Honest and hard-working hair transplant clinics need to cling tightly to their ethics, values and good character. The business model that is based on patient safety and long-term satisfaction – one that sacrifices profit for real and impactful results – is one that will inspire and lead others in the industry.
It’s our job and our duty to earn the trust and admiration of patients and show them how hair transplantation and hair restoration ought to be. At our hair restoration clinics in Orange County, Beverly Hills and Las Vegas, we prioritize long term hair restoration results over quick fix procedures. We develop life-long relationships with our patients, many of whom return for advice and friendly consultation once a year, because we care about real life-changing results.
Dr. Amir Yazdan, MD, is an internationally renowned hair transplant surgeon, expert guest on Dr. Phil and The Doctors, creator of the GroMD hair restoration product line, ISHRS member, accredited member of the IAHRS and a visceral advocate for patient care. Learn more about Dr. Yazdan or read rave reviews from his patients.