Whether on social media or on billboards downtown, you’ve likely come across the now famous beige logo of Hims or the nation-wide ad campaigns of Keeps. Both brands boast of easy and effortless hair restoration solutions, ‘prescribed’ by a certified physician online.
Targeting millennials with sweet-sounding wellness rhetoric and youthful philosophy jargon, many hair loss sufferers think they’ve struck follicular gold.
Nothing could be farther from the truth, as all of the products and items aggressively sold to you by these companies have been on the market for decades. Seductively packaged in hair loss ‘kits’ and hair restoration ‘bundles’, the finasteride, minoxidil, biotin supplements and other items traditionally prescribed in-person by hair restoration specialists, are branded as revolutionary new solutions.
What consumers of such advertisements are unaware of is that Hims and Keeps are bypassing perhaps the most important element of a person’s hair loss experience – the conversations one has with their board-certified hair restoration doctor.
Medical solutions like minoxidil and finasteride have important side effects that must be discussed with a doctor who has conducted a formal evaluation and analysis of a patient’s hair loss history, patterns and physiology.
Such hair loss medications have always been prescribed based on a patient’s particular needs and medical history. Board-certified physicians will often combine such medications with other hair loss modalities in order to maximize the effectiveness of treatment. Online prescriptions deprive patients of the essential component of hair loss reversal and restoration.
An expert specialist will build a thorough understanding of your needs and options, and recommend treatments based on specific variables – things which an online service can never capture.

This relationship between a patient and doctor is an invaluable part of the hair loss treatment process, and one that you will not receive through online medical treatments. If you would like more information about the diagnosis and treatment of hair loss, an excellent resource is www.modenahair.com

Dr. Amir Yazdan, MD, is an internationally renowned hair transplant surgeon, expert guest on Dr. Phil and The Doctors, creator of the GroMD hair restoration product line, ISHRS member, accredited member of the IAHRS and a visceral advocate for patient care. Learn more about Dr. Yazdan or read rave reviews from his patients.